With access to these social media profiles, companies can see where their leads and contacts frequently post.” “This allows users to insert a new contact’s email address and detect virtually every social media profile related to the email address. “Integrate your CRM with social media platforms ,” says Anthony Smith, the founder and CEO of Insightly, a SaaS CRM application. “Remember, your CRM system can be a powerful decision-making tool, but the decisions made are only as strong as the data found in the system.”īe social. And a good place to start is to implement processes to prevent and remove duplicate records, appending and cleaning data with updated firmographic variables and keeping email addresses clean and flagged when they are found to be invalid,” he says. Organizations need “to spend the time and money to keep the data fresh, clean and up-to-date. “CRM systems are only as good as the data housed in them – and data requires investment,” adds Nieman.
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